AIDA Impact, a jewellery company founded by Elina Siira, employs women who have recently immigrated to Finland. For them, AIDA is the first step to building a working life in Finland and also an opportunity to combine motherhood and earning a living. The AIDA people share their love for beautiful jewellery and crafts. According to Elina, our Empathy Ambassador from AIDA, recognizing what we have in common is the beginning of empathy.
Our Empathy Ambassador Arto Sivonen is the founder of the creative agency Måndag and a civic activist. Arto, who tackles societal challenges for a living, believes that change for the better cannot happen without empathy.
Our first Empathy Ambassador, rap artist and DJ Yeboyah also known as Rebekka Kuukka, says that without empathy, Finland would fall apart. “What if we would tackled difficult conversations with empathy instead of automatically putting our guards up?”, asks Rebekka.